Are you reaching your African American customer base with your influencer marketing? A 2018 study from Nielsen found that while African American people made up just 14 percent of the US population, they spend $1.2 trillion annually. African Americans with annual incomes of over $75,000 are particularly active on social media, according to a different Nielsen study. So, if you want to reach your African American audience, you might want to use African American influencers.
Check out the top 25 along with what they have to say that’s making everyone pay attention:
Originally posted at:https://izea.com/2018/04/06/top-african-american-influencers/
When Queen Bey posted a photo of herself to announce that she was pregnant with twins, it darn near broke the internet. The photo set the record for most number of likes (6.4 million in just a few hours). When she’s not posting pregnancy announcements, the top African American influencer is busy putting up snaps of her family, as well as info about her latest tours and musical releases.
R&B singer and makeup mogul Rihanna is one of the most-followed African American influencers on Instagram, where she has over 61 million followers. She recently showcased the breadth and scope of her influence when an Instagram story she created in response to a tasteless ad on Snapchat caused the platform to lose $577 million in value, as “Elle” reported.
Tennis star Serena Williams holds the record for winning the second-most number of Grand Slam women’s single titles. She ranked as the number one player in the world eight times. Her social media influencer (more than seven million followers on Instagram) shows that she’s a star both on and off the court.
Shameless Maya built up her influence on social media by embarking on a year-long experiment. The top African American influencer decided to “shamelessly” promote herself for 365 days. The rest, as they say, is history, as she now has more than one million YouTube subscribers, and got to host the 2016 BET Awards red carpet live stream.
If you pay attention to the internet at all, Quinta Brunson needs no introduction. A former creator and star of Buzzfeed videos, Quinta has nearly 900,000 Instagram followers. She’s recently been able to turn some of her social media influence into on-screen influence, getting cast in a pilot for the CW and hosting a show on the Verizon network.